"Mummy, the fish just don't deserve this!"

The words of Kaiden Furmidge, 5, who has been collecting rubbish from Bembridge beach.

He has been sharing his frustration about all the litter he has picked up on the shoreline.

Mum Jemma Nicholls told the Isle of Wight County Press: "He became really frustrated at the fact that people just disregard marine life. If he gets it at the age of five, this might help those who don't care about marine life and our beaches to have a re-think!"

Jemma says they are continuing to pick up bits of plastic from the sand - amassing a carrier bag full on one trip.

She is hoping Kaiden's efforts inspire other Islanders to do the same.