A TOY shop is heading to an Isle of Wight supermarket next week.

As part of a new partnership, The Entertainer is opening a toy shop inside Ryde Tesco Extra.

It means visitors to the supermarket, off Brading Road, will be able to enjoy the toy retailer’s range of products.

The Entertainer say it will bring much-loved brands such as Barbie, Hot Wheels, Peppa Pig and Paw Patrol, as well as Addo toys and products from the award-winning Early Learning Centre.

The Entertainer toy shop’s new location will launch at the Tesco Ryde Extra on Saturday, June 15. 

The rollout follows the announcement in January of an extended partnership between the toy retailer and the supermarket.

Kerri Vaughan, regional area manager at The Entertainer, said: "We’re delighted to announce The Entertainer Toy Shop will be launching at the Tesco Ryde Extra store.

"It will bring some of our magic directly to families and children right in the heart of the local community.”